At the 2017 Black Girls Rock! celebration, empowerment extended beyond the stage. In collaboration with BET, Lore House partnered with jewelry brand Alex and Ani to design and distribute a special-edition bracelet that honored the strength, creativity, and brilliance of Black women and girls everywhere.
Designed With Purpose
The exclusive bracelet reflected the heart of the Black Girls Rock! movement: confidence, resilience, and sisterhood. Crafted in Alex and Ani’s iconic expandable bangle style, it features symbolic charms that speaks of empowerment and unity, giving wearers a tangible reminder of their power and purpose.
Giving Back
This collaboration was especially meaningful because of its impact beyond fashion. Twenty percent (20%) of each purchase price in 2017 supported Not For Sale, a non-profit organization working to end human trafficking and exploitation globally. This partnership transformed a beautiful piece of jewelry into a force for social good, allowing every purchase to make a real difference.
Why This Matters
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Empowerment through design: The bracelet embodies the Black Girls Rock! message of self-worth and pride.
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Fashion with impact: Alex and Ani uses design as a platform for awareness and action.
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A shared mission: BET’s celebration of Black excellence was elevated by a product that gave back, linking empowerment with purpose.
A Legacy of Empowerment
The Black Girls Rock! 2017 x Alex and Ani bracelet remains a shining example of how artistry and activism can intertwine. It isn't just an accessory: it's a symbol of hope, strength, and meaningful change.